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Email Marketing for Restaurants: Go it Alone or Use a Service?

"Email marking remains at the heart of any great digital marketing strategy," NextRestaurants’ Brandon Hull said recently – and he's not the only one with this opinion. Eighty percent of marketers said email marketing has become "more important" to their efforts in recent months, according a survey by inbound marketing software provider Hubspot.

Topics: digital marketing Email Marketing

7 Strategies for Connecting Your Restaurant with Your Local Community

Your customers are the lifeblood of your restaurant: You need to do everything possible to keep them happy in order to retain their business.

Topics: local marketing shop local

Does Your Restaurant Need a Blog?

Yes, your restaurant needs to provide regular content that will help potential customers discover your business through your website. If you are ready, get out there and start blogging, just as soon as you finish this post.

Topics: Content Marketing digital marketing restaurant operations

Viewpoint: The Ubiquitous Plastic Shopping Bag

A growing number of cities and states across the country have started placing bans on plastic bags. These bans have taken place in Portland, Chicago, along the coasts of North Carolina, and in areas of California.

Topics: what's new? restaurant operations store operations Retail

7 Reasons Why Ecommerce Retailers Must Measure Customer Feedback

Ecommerce is one of the fastest growing industries in the world. According to research from Statista, ecommerce sales in the United States were over $300 billion in 2014 and are expected to rise nearly 65 percent by 2018.  At the same time, ecommerce retailers face unique challenges.

Topics: customer feedback Retail Ecommerce

All About Media Dinners for New Restaurants

Planning and launching a new restaurant isn't for the faint of heart. There are a number of important steps you need to take during your eatery's early stages, though one of the most important (and most often overlooked) factors is capturing the media exposure needed to get your restaurant off the ground. Inviting esteemed journalists to media dinners can be a great way to get free, objective publicity.

Topics: restaurant operations opening a restaurant

Should New Restaurants Stage Soft Openings?

In the restaurant industry, your reputation is one of your business's most critical assets – and it's one that will go a long way toward determining your success. Your customers are going to judge you from day one, which is why it's generally a good idea to stage a "soft opening" to perfect your operating procedures before opening fully to the public.

Topics: restaurant operations opening a restaurant

Opening a New Restaurant? Here's What You Need to do on Opening Day

According to the National Restaurant Association, there are more than
Topics: customer experience restaurant operations opening a restaurant

The Step-by-Step Guide to Maintaining a Gluten-Free Kitchen

Whether you believe it to be a fad diet or a legitimate medical need, there's no arguing that the gluten-free trend appears to be here to stay. In fact, a 2013 study from the NPD Group found that 30% of American adults plan to limit or eliminate gluten from their diets.

Topics: restaurant operations menu gluten-free

The Michelin Guide: Let it Guide You

The Michelin Guide to restaurants has been around for 100 years and its star system is used to indicate quality in the restaurant industry and beyond. Interestingly enough, the guide was actually started as a marketing gimmick by the French tire company Michelin. The idea was to encourage motorists to take more road trips and as a result buy more tires. More than 100 years later, there are Michelin Guides for 23 countries around the world and these guides are revenue-generating products in their own right. One thing has stayed the same – the marketing benefits of being a featured restaurant. How can your restaurant get into a Michelin Guide? Keep reading to find out.

Topics: restaurant reviews digital marketing fine dining Michelin Guide